Marketing Lead

We are looking for a Marketing Lead to join our team. In this role, you will lead the growth and marketing efforts behind Arcustin’s mobile games, owning user acquisition, campaign execution, creative testing, playable ads, and the marketing team that will help our games reach and grow their audience.

At Arcustin Games, we are building a mobile game studio that uses AI to reduce friction from idea to scale. Octopus, our proprietary AI studio engine, helps us create, test, market, and grow games with more speed, clarity, and precision. Joining Arcustin means becoming part of the core team early and taking real ownership in shaping the studio’s direction.

Responsibilities

• Lead Arcustin’s marketing and growth strategy across current and upcoming mobile games

• Collaborate with the Octopus Product Owner and engineering team to shape AI-native marketing workflows, helping automate and improve how we produce creatives, run tests, analyze performance, and make growth decisions

• Develop, execute, and optimize user acquisition campaigns across Meta, Google, TikTok, Apple Search Ads, YouTube, AppLovin, and other mobile ad networks

• Own campaign planning, budget allocation, audience testing, creative testing, performance monitoring, and scaling decisions

• Lead rapid experimentation across creatives, audiences, messaging, store assets, playable ads, and acquisition channels

• Work closely with marketing artists, product, data, and technical teams to improve digital marketing strategies and creative performance

• Define and monitor key marketing metrics including CPI, CTR, CVR, retention, ROAS, LTV, payback period, and monetization signals

• Conduct market research and competitive analysis to identify emerging trends, user behavior shifts, creative patterns, and growth opportunities

• Own playable ad experimentation and production, either hands-on or through strong vendor and partner management

• Use platforms such as Adjust, AppLovin, MobileAction, ad network dashboards, and other marketing tools to track, analyze, and improve performance

• Turn campaign data, creative learnings, and market signals into clear next-step decisions

• Build and lead the marketing team as Arcustin scales its growth operations

Requirements

• 3+ years of experience in mobile marketing, performance marketing, user acquisition, mobile gaming, or consumer apps

• Ability to work with product and engineering teams to translate marketing needs into systems, tools, and AI-powered workflows

• Strong hands-on experience with paid acquisition channels such as Meta, Google, TikTok, Apple Search Ads, YouTube, AppLovin, and mobile ad networks

• Experience with marketing and analytics platforms such as Adjust, AppLovin, MobileAction, or similar tools

• Experience creating, managing, or optimizing playable ads

• Strong understanding of mobile game growth metrics, attribution, campaign optimization, creative testing, and performance analysis

• Creative and results-oriented mindset with strong analytical judgment

• Ability to run structured experiments across campaigns, creatives, audiences, store assets, and funnel performance

• Genuine passion and interest in mobile games, player behavior, creative performance, and gaming culture

• Strong communication skills with the ability to work closely with creative, product, data, and technical teams

• High ownership standards and the ability to build processes before they are fully defined

• Fluent English

• Bachelor’s degree in Engineering, Business, Economics, Marketing, or a related field is a plus

Working at Arcustin

• Early-stage ownership with real impact on studio direction

• Stock option opportunity for key contributors

• AI-native workflows across product, creative, growth, and decision-making

• A high-standard culture built around execution, clarity, and outlier thinking

• Fair and market-aware compensation designed for high-caliber talent

• Transportation Allowance

• Private health insurance

• Meal support

• Office in Bilişim Vadisi İstanbul