Marketing Analyst

We are looking for a Marketing Analyst to join our team. In this role, you will support the growth and marketing efforts behind Arcustin’s mobile games, helping create, launch, monitor, and improve user acquisition campaigns across multiple channels.

At Arcustin Games, we are building a mobile game studio that uses AI to reduce friction from idea to scale. Octopus, our proprietary AI studio engine, helps us create, test, market, and grow games with more speed, clarity, and precision. Joining Arcustin means becoming part of the core team early and taking real ownership in shaping the studio’s direction.

Responsibilities;

• Support the creation, planning, launch, and management of mobile marketing campaigns

• Help manage user acquisition campaigns across channels such as Meta, Google, TikTok, Apple Search Ads, AppLovin, and other mobile ad networks

• Monitor campaign performance and support daily optimization across budgets, bids, audiences, creatives, and placements

• Analyze key marketing metrics including CPI, CTR, CVR, retention, ROAS, LTV, and payback period

• Prepare campaign performance reports and turn data into clear insights, learnings, and next-step recommendations

• Support A/B testing across creatives, audiences, messaging, store assets, and acquisition channels

• Work closely with marketing artists to support the production and iteration of high-performing ads

• Collaborate with product, creative, data, and technical teams to improve digital marketing execution

• Conduct market and competitor research to identify creative trends, user behavior shifts, and growth opportunities

• Support playable ad testing and campaign setup when needed

• Use platforms such as Adjust, AppLovin, MobileAction, ad network dashboards, and other marketing tools to track and improve campaign performance

• Help build AI-native marketing workflows by working with the team on campaign analysis, creative testing, and performance reporting

Requirements

• 1+ years of experience in performance marketing, mobile marketing, user acquisition, growth, or a related analytical role

• Interest in mobile games, performance marketing, creative testing, and user behavior

• Basic understanding of paid acquisition channels such as Meta, Google, TikTok, Apple Search Ads, AppLovin, or mobile ad networks

• Familiarity with marketing analytics, attribution, campaign dashboards, or mobile measurement tools is a plus

• Strong analytical mindset with the ability to read data, identify patterns, and make clear recommendations

• Creative and results-oriented approach to campaign improvement

• Comfortable working with spreadsheets, dashboards, campaign data, and performance reports

• Strong communication skills and ability to work closely with creative, product, and technical teams

• High ownership standards with a willingness to learn fast and take responsibility early

• Fluent English

• Bachelor’s degree in Engineering, Business, Economics, Marketing, or a related field is a plus

Working at Arcustin;

• Early-stage ownership with real impact on studio direction

• Stock option opportunity for key contributors

• AI-native workflows across product, creative, growth, and decision-making

• A high-standard culture built around execution, clarity, and outlier thinking

• Fair and market-aware compensation designed for high-caliber talent

• Transportation Allowance

• Private health insurance

• Meal support

• Office in Bilişim Vadisi İstanbul